Goal
Make the first screen repeat the ad's words and photo, so nobody wonders if they're in the right place.
Why it matters
Someone taps your ad because of one line and one photo. If the next screen shows something else, like your homepage, a different service or a different promise, they wonder if they tapped the wrong thing. Most of them leave, and you already paid for the click. means the next screen picks up exactly where the ad left off: the same words, the same photo, the same offer, the same next step.
In the full lesson
- Step 1 · Write down the four things your ad promised
- Step 2 · Land on the first question, with the service already picked
- Step 3 · Put the ad's photo above question 1
- Step 4 · Keep the offer and the promise the same all the way through
- Step 5 · Tap your own ad, then read it ad by ad
This lesson is in The Ultemir Playbook.
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