Cyrus Vakil
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Copywriting

Copywriting course: copy rules, headlines, hooks, openings, body copy, proof, calls to action, the page argument, primary text, long-post ads and pages.

Do these first: Start here, Marketing concepts & research

Level 1 · Rules and first lines3
  1. Write how they talk: the copy rulesLocked8 min
  2. Headlines that call out the readerLocked9 min
  3. Hooks: win the first 3 secondsLocked10 min
Level 2 · The body4
  1. Openings: the first lines earn the restLocked8 min
  2. The body: answer their doubts in orderLocked8 min
  3. Proof and honesty: claims you can back upLocked8 min
  4. The ask: say what happens after the tapLocked7 min
Level 3 · Formats5
  1. The page argument: one belief per sectionLocked8 min
  2. The words above the ad: primary text and headlineLocked8 min
  3. Long-post ads: the ad that reads like a postLocked8 min
  4. The short page: when less copy sells moreLocked8 min
  5. The long page: writing an advertorialLocked10 min