Cyrus Vakil

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Level 3 · Formats

The page argument: one belief per section

8 min · 5 steps · 1 task

Course outline · 8 of 12
On this page

Goal

Turn your belief list into the order of your page, and cut every section that moves nothing.

Why it matters

Most local pages are a pile of sections in no order: about us, services, reviews, a form. Together they don’t argue anything, so a stranger reads a bit and leaves. A page that sells is an argument: one belief per section, in the order the reader needs them. You plan that order before you write a word of the page. I call that plan the .

In the full lesson

  1. Step 1 · Copy your belief list into a section list
  2. Step 2 · Make section 1 something they already believe
  3. Step 3 · Walk the hardest belief in small steps
  4. Step 4 · Ask what each section moves, then cut
  5. Step 5 · Decide where each belief gets said

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