Goal
Edit one real ad or page with the copy rules, and save a rules card you check everything against.
Why it matters
Module 1 gave you a folder full of your buyers’ words. This module turns that folder into ads and pages, and this lesson sets the rules every line has to pass first. Your idea can be right and still get skipped, because the words sound like an ad. People scroll past what sounds like an ad. These are the rules my team edits with, whether a person or AI wrote the first draft.
In the full lesson
- Step 1 · Make a rules card from your folder
- Step 2 · Start on their side of the counter
- Step 3 · Write it short, then cut what does nothing
- Step 4 · Get it to a 6th-grade read
- Step 5 · Strip hype, AI tells and banned words
This lesson is in The Ultemir Playbook.
Every course in the Playbook. One payment, lifetime access.
Offer ends November 1st. That leaves you all of Q4 to scale.
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