Cyrus Vakil
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Media buying

Media buying course: how Meta ads work, pixel and Conversions API, campaign setup, testing one variable, reading the numbers, ad math and desire tests.

Do these first: Start here, Creative strategy & ads

Level 1 · Set up Meta3
  1. Why boosting a post won't bring you leadsLocked8 min
  2. Meta setup: pixel and Conversions APILocked9 min
  3. Your first campaign: 1 campaign, 1 ad set, 3 to 5 adsLocked8 min
Level 2 · Test and read2
  1. Testing one variableLocked7 min
  2. Reading the numbersLocked8 min
Level 3 · Optimizing3
  1. Tell Meta what a good lead isLocked8 min
  2. Ad math: what a job is worth and what you can payLocked7 min
  3. Desire tests: let the market pick the messageLocked8 min