Goal
Choose the event Meta optimizes for, and know when to switch to a stricter one.
Why it matters
Meta goes and finds more of whatever event you pick. Pick a loose one, like “started the quiz”, and you get people who start quizzes. Pick one so strict it fires twice a month, and Meta never gets enough to learn from. Your job is to pick the strictest event that still gets enough volume, then move up as the volume comes in.
In the full lesson
- Step 1 · Write your event ladder
- Step 2 · Make the strict event mean something
- Step 3 · Low volume? Start lower, then switch
- Step 4 · Send the grade with the event
- Step 5 · Don't move the goalposts
This lesson is in The Ultemir Playbook.
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