Goal
Read your weekly numbers and find the one broken link to fix this week.
Why it matters
Cost per lead is the number everyone watches, and it can look healthy while the campaign fails. A lead isn’t the product. A conversation is, and then a booked job. So you track every link from the ad to the sold job, find the weakest one, and fix only that this week. Fifteen minutes, same day every week.
In the full lesson
- Step 1 · Keep one scoreboard
- Step 2 · Find the lowest link
- Step 3 · Read the ad, then the funnel
- Step 4 · Take your own test runs out
- Step 5 · 15 minutes, same day, one change
This lesson is in The Ultemir Playbook.
Every course in the Playbook. One payment, lifetime access.
Offer ends November 1st. That leaves you all of Q4 to scale.
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