Goal
Set up tracking so Meta only learns from real, finished requests, before you spend $1.
Why it matters
Meta’s ads learn from what your tracking tells them. If the tracking is wrong, Meta goes and finds you more of the wrong people, and you pay for it. Worse, broken tracking usually looks fine. The ads run, the numbers move, and nothing tells you that Meta is learning from junk. So you set this up and prove it works before the first dollar, not after.
In the full lesson
- Step 1 · One pixel per business, in the right place
- Step 2 · Decide what fires, and when
- Step 3 · Connect the Conversions API
- Step 4 · Prove it in Test Events, then remove the test code
- Step 5 · Set up the campaign and tag every ad
This lesson is in The Ultemir Playbook.
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