Cyrus Vakil
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Marketing concepts & research

Marketing concepts and research: awareness, sophistication, desire, beliefs, mechanism, angles and offers, plus deep research and your research docs.

Do these first: Start here

Level 1 · How buyers think4
  1. The 5 levels of awarenessLocked7 min
  2. Why "best quality" stopped workingLocked8 min
  3. Mass desire: what they actually wantLocked8 min
  4. What they believe now: the beliefs that keep them stuckLocked8 min
Level 2 · Why they'd buy3
  1. The mechanism: why your fix works when others didn'tLocked7 min
  2. Angles and ad concepts: the words you'll use laterLocked7 min
  3. Offers people raise a hand forLocked8 min
Level 3 · Do the research6
  1. Steal your buyers' wordsLocked8 min
  2. Ad Library research: read what's already workingLocked8 min
  3. Research with AI, then check itLocked8 min
  4. Deep research for a local service businessLocked9 min
  5. Deep research for a product you ship (ecom)Locked8 min
  6. Deep research for high-ticket and complex offersLocked8 min
Level 4 · Your research docs5
  1. The avatar sheet: one page, one buyerLocked8 min
  2. Your desire and angle bankLocked9 min
  3. The offer brief: one page everything copiesLocked9 min
  4. Necessary beliefs: what they must believe to say yesLocked9 min
  5. Context first: your folder is the AI's memoryLocked8 min