Goal
Build an offer research sheet: competitors' offers, what buyers hate and choose on, your real offer facts, and a value equation score.
Why it matters
The is the reason a stranger reaches out this week instead of “someday”. A lot of local ads don’t have one. They have a slogan (“Quality work. Free estimates.”) or a fake deal (“50% off, 2 slots left”). The slogan gets ignored. The fake deal brings bargain hunters and can get your ad account in trouble. This lesson is what a real offer is made of, and how to research yours: what competitors offer, what buyers hate, and where your offer is weak. Writing it into an ad comes later.
In the full lesson
- Step 1 · What a real offer is made of
- Step 2 · Collect what competitors offer
- Step 3 · Collect what buyers hate, and what they choose on
- Step 4 · Score it with the value equation
This lesson is in The Ultemir Playbook.
Every course in the Playbook. One payment, lifetime access.
Offer ends November 1st. That leaves you all of Q4 to scale.
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Questions? support@ultemir.com
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