Goal
Build a bank of 30+ exact phrases your buyers use, so every ad and page sounds like them.
Why it matters
Your buyers already wrote your best ad. They wrote it in reviews, on forums and in the texts they send you. When an ad uses their exact words, they feel understood before they know who you are. When it uses marketing words like “premium” and “elevate”, they scroll. This is the research step. Every other lesson in this course writes from the bank you build here.
In the full lesson
- Step 1 · Dig where your buyers talk
- Step 2 · Copy it word for word
- Step 3 · Sort by theme, and count
- Step 4 · Make two lists: use, and never use
- Step 5 · Write from the bank, every time
This lesson is in The Ultemir Playbook.
Every course in the Playbook. One payment, lifetime access.
Offer ends November 1st. That leaves you all of Q4 to scale.
All sales final. Have an access code?
Questions? support@ultemir.com
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