Goal
Build an angle sheet: one desire, 4 angles, each with the old belief, the new fact and its source.
Why it matters
Plenty of owners have one story and tell it forever: “quality work, free estimates”. Buyers who didn’t believe it the first time won’t believe it the tenth. The same buyer, with the same , can be reached with many stories. Each one is an . This lesson gives you two words for the rest of the course, angle and , and shows you how to find angles in your research. Turning them into ads comes later, in Creative.
In the full lesson
- Step 1 · An angle is a change of mind
- Step 2 · The 4 kinds of angle
- Step 3 · Find angles in your research
- Step 4 · What an ad concept is made of
This lesson is in The Ultemir Playbook.
Every course in the Playbook. One payment, lifetime access.
Offer ends November 1st. That leaves you all of Q4 to scale.
All sales final. Have an access code?
Questions? support@ultemir.com
Rather have my agency run it for you? Apply →