Goal
Build a one-page beliefs map for your buyers and mark the one belief that lets them do nothing.
Why it matters
Nobody meets your business with a blank mind. They already have a story: why the problem happens, what they tried, why it didn’t work, and what they think of people like you. If you don’t know that story, you’ll argue with it by accident, and they’ll stop listening. So my team digs for beliefs, not only complaints. This lesson builds a of where your buyers start. Where they need to end up comes later in this module.
In the full lesson
- Step 1 · Ask the 4 belief questions
- Step 2 · Look where people answer each other
- Step 3 · Write each belief as a line, and count it
- Step 4 · Record it. Don't judge it.
- Step 5 · Find the keystone belief
This lesson is in The Ultemir Playbook.
Every course in the Playbook. One payment, lifetime access.
Offer ends November 1st. That leaves you all of Q4 to scale.
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