Goal
Build a teardown sheet of 10 ads in your market, grouped by the argument each one makes.
Why it matters
Before you spend a dollar on ads, look at the ones other people are already paying for. Meta shows every active ad on Facebook and Instagram in its free . You can’t see anyone’s numbers there. But you can see how long an ad has been running, and someone who keeps paying for an ad usually has a reason. This lesson is how my team reads them. You’re not making ads here. You’re learning what your buyers have already been told.
In the full lesson
- Step 1 · Run time is a clue, not proof
- Step 2 · Search three ways
- Step 3 · Read the whole ad, then log it
- Step 4 · Write down why it works
- Step 5 · Group by argument, and keep three lists
This lesson is in The Ultemir Playbook.
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