Goal
Fill a one-page avatar sheet from your quote bank, every field backed by a quote or marked unknown.
Why it matters
An ad written for “everyone in town” sounds like it was written for no one. The sheet is one page about one buyer: what they want, what makes them act, who they blame and what they believe. You fill it from the quotes you collected in the last lesson, not from your gut. Later, everything you write pulls from this one page. Writing from it comes in Copywriting.
In the full lesson
- Step 1 · Who they are, and what they want
- Step 2 · The moment they reach out
- Step 3 · Villains and beliefs
- Step 4 · Awareness, words and habits
- Step 5 · Check the sheet and list the gaps
This lesson is in The Ultemir Playbook.
Every course in the Playbook. One payment, lifetime access.
Offer ends November 1st. That leaves you all of Q4 to scale.
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