Goal
Build a desire and angle bank: 2 to 5 desires in your buyer's words, scored, each with 2 sourced angles.
Why it matters
Your desire list from earlier in this module probably has 5 to 8 candidates. You can’t say all of them, and you shouldn’t try. The is the short list: the 2 to 5 wants you’ll build on, each scored, each with the quotes behind it and 2 you can back up. Everything you write later starts from this page. This lesson is how to pick, not how to write. The writing starts in Copywriting.
In the full lesson
- Step 1 · Line up your candidates
- Step 2 · Score each one: people, hurt, crowd
- Step 3 · Then ask: can you honestly deliver it?
- Step 4 · Keep 2 to 5. Write down why the rest are out.
- Step 5 · Give each desire 2 angles
This lesson is in The Ultemir Playbook.
Every course in the Playbook. One payment, lifetime access.
Offer ends November 1st. That leaves you all of Q4 to scale.
All sales final. Have an access code?
Questions? support@ultemir.com
Rather have my agency run it for you? Apply →