Goal
Run one AI research question about your market and turn the report into a checked claim list: keep, kill or unknown.
Why it matters
AI can read pages far faster than you can, so my team uses it for research. But it writes a dead link and a real one in the same calm voice. And when it can’t find a quote, it may hand you one that sounds right. One invented quote in your research folder spreads into everything you build from it. So this lesson has two halves: how to ask AI to gather, and how to check what comes back.
In the full lesson
- Step 1 · Know what deep research is good and bad at
- Step 2 · Ask for links, exact words and a can't-reach list
- Step 3 · Pull out every claim and mark it
- Step 4 · Trace each number back to where it started
- Step 5 · Keep the checked list. Retire the rest.
This lesson is in The Ultemir Playbook.
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