Goal
Work out your break-even cost per request and a target, with every assumption written down.
Why it matters
Is $60 a lead cheap or a disaster? Without your own math, you can’t say. You’ll kill ads that were paying for themselves, or keep ads that lose money on every job. So before you judge a single number in Ads Manager, work out what one quote request is worth to you. Start from the job, walk down the chain, and write every guess down.
In the full lesson
- Step 1 · Start from what one job leaves you
- Step 2 · Walk it down the chain
- Step 3 · Break-even isn't the target
- Step 4 · Hold it up against what requests cost
- Step 5 · Write down every guess, then replace it
This lesson is in The Ultemir Playbook.
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