Goal
Launch a local campaign with the right event, the right area, enough budget, and ads named so you can tell what won.
Why it matters
A lot of first go wrong in setup, before the ad ever gets a fair shot. The budget is too small for Meta to learn anything, the area includes people who are just driving through, or the ads have names like “Ad 3 copy” so nobody can tell what sold a job. My team’s playbook has one simple launch shape for local clients. It’s boring on purpose. A simple setup is one you can read a week later.
In the full lesson
- Step 1 · Have these ready before you open Ads Manager
- Step 2 · Campaign: pick Leads, and set a budget that can learn
- Step 3 · Ad set: the right event, your real area, a wide audience
- Step 4 · Ads: one angle each, traced back to the job
- Step 5 · Build it paused, check it, then leave it alone
This lesson is in The Ultemir Playbook.
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