Goal
Run a test where only the desire changes and the images stay the same, then build on the winner.
Why it matters
Your has 2 to 5 wants you could lead with. Your research ranked them, but research is a guess about what people will pay for. A test lets the people scrolling decide. You hold everything still except the want each ad speaks to. Whatever wins, you know it was the message, because nothing else changed. To be straight with you: my own desire test is planned and hasn’t run yet. This is the plan.
In the full lesson
- Step 1 · Pick the desires your budget can feed
- Step 2 · Write one ad per desire. Change nothing else.
- Step 3 · Pick 3 images and put the same 3 in every ad set
- Step 4 · Build it: one campaign, one ad set per desire
- Step 5 · Judge the desire, then build on the winner
This lesson is in The Ultemir Playbook.
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