Cyrus Vakil

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Level 3 · Formats

Long-post ads: the ad that reads like a post

8 min · 5 steps · 1 task

Course outline · 10 of 12
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Goal

Write a true first-person post ad that teaches before it asks.

Why it matters

Most ads look like ads, and people have learned to scroll past them without reading. A reads like something a real person wrote: one person, talking about one problem, teaching something true. A stranger who’d skip “Quality work. Call today.” might read a post that explains why their last three contractors let them down. By the end, they trust you, and you haven’t asked for anything yet.

In the full lesson

  1. Step 1 · Know what it is, and when to use one
  2. Step 2 · Follow the honesty rules first
  3. Step 3 · Pick one thing to teach
  4. Step 4 · Write it in order: teach, then sell
  5. Step 5 · Cut it, then check the page

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