Goal
Write 10 hooks for one product that make the right people stop scrolling.
Why it matters
On Meta and TikTok, people decide in about a second whether to keep scrolling. The is the first 3 seconds of a video, or the first line and image of a . If it fails, nobody sees the rest, so the best script in the world does nothing. The hook also does your targeting now: the people it stops are the people Meta shows the ad to next.
In the full lesson
- Step 1 · Start from the buyer's words
- Step 2 · Pick a hook type
- Step 3 · Match the hook to the awareness level
- Step 4 · Make the first frame say the hook
- Step 5 · Test hooks, not just ads
This lesson is in The Ultemir Playbook.
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Offer ends November 1st. That leaves you all of Q4 to scale.
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