Goal
Write a first-person long page that walks a cold reader up, one belief at a time, before you ask for anything.
Why it matters
A stranger who has never heard of you isn’t ready for “book now”. An advertorial is a long page in your own voice that teaches them something real, one small step at a time. By the bottom they understand the problem, trust you and want the fix, and only then do you ask. My course’s sales page, cyrusvakil.com/scale, is one. This lesson takes it apart so you can write yours.
In the full lesson
- Step 1 · Know when to go long, and when not to
- Step 2 · Build it from your four docs
- Step 3 · Follow the shape
- Step 4 · Write it the way you talk
- Step 5 · Before it goes live
This lesson is in The Ultemir Playbook.
Every course in the Playbook. One payment, lifetime access.
Offer ends November 1st. That leaves you all of Q4 to scale.
All sales final. Have an access code?
Questions? support@ultemir.com
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