Cyrus Vakil

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Level 1 · Funnel basics

Pick the right funnel

9 min · 5 steps · 1 task

Course outline · 1 of 6
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Goal

Pick the funnel that fits how you close, and know where your ads should land.

Why it matters

A funnel is just the path from your ad to the moment you can sell. Pick the wrong one and good ads still lose money. A shop that quotes on the phone doesn’t need a calendar. A business that closes on a sales call doesn’t want a pile of numbers with no appointment. This lesson gives you the one question that picks your funnel, and the rules my team uses for where the ad sends people.

In the full lesson

  1. Step 1 · Answer one question first: how do you close?
  2. Step 2 · Know the five options, and what each one is for
  3. Step 3 · Send paid ads to the first question
  4. Step 4 · Make the first screen match the ad
  5. Step 5 · Decide what counts as a lead before you launch

This lesson is in The Ultemir Playbook.

Every course in the Playbook. One payment, lifetime access.

Offer ends November 1st. That leaves you all of Q4 to scale.

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