Goal
Write a 30-second video script (about 80 words) that hooks, names the problem, shows the fix, proves it and gives the next step.
Why it matters
A 30-second video is the ad most owners can make themselves, today, with a phone. But most owner videos waste the 30 seconds: a hello, a name, a list of services, “give us a call”. Nobody is told why to care. A short script fixes that. Every line has one job, and every line is about your business, not any business.
In the full lesson
- Step 1 · Write about 80 words
- Step 2 · Build it in 5 parts
- Step 3 · Delete every line that fits any business
- Step 4 · Match the page, then test 3 openers
- Step 5 · Film it on your phone
This lesson is in The Ultemir Playbook.
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