Goal
Make a static ad that looks designed, works on its own, and gets a cold scroller in your area to tap.
Why it matters
A is the cheapest ad you can make and test. But most local image ads are a nice photo and a logo. That’s branding, not an ad. A stranger scrolling past needs to know in 2 seconds where you are, what you do, why to believe you, and what happens if they tap. If the ad doesn’t say all of that by itself, it won’t get the tap.
In the full lesson
- Step 1 · Decide: designed or native
- Step 2 · Build the standalone anatomy
- Step 3 · Real photos of real work only
- Step 4 · Set the type yourself, big and short
- Step 5 · Make a set of 6, one idea each
This lesson is in The Ultemir Playbook.
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