Goal
Plan a set of 3 image ads, each a different layout with the same offer, and know why each layout was picked.
Why it matters
In a , an image ad with no video, the layout gets seen before a single word. Most owners pick it because a template app offered it or it looked nice. Then every ad in the set looks the same, and the set tests nothing. Pick the layout for a job: what stops the scroll, what belief it moves, and which buyer it’s for. This lesson is my team’s library of layouts, and how we choose between them.
In the full lesson
- Step 1 · Designed or lo-fi: pick one per ad
- Step 2 · The layouts my team uses
- Step 3 · Pick by stage, not by taste
- Step 4 · Make the headline and the picture together
- Step 5 · Build a set that looks nothing alike
This lesson is in The Ultemir Playbook.
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Offer ends November 1st. That leaves you all of Q4 to scale.
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