Goal
Brief 3 native photos from your buyer's world that stop the right person without looking like an ad, each with or without a call-out band.
Why it matters
A only works if the right person stops long enough to read the first line. The photo is what stops them. If the photo looks like an ad, they’ve decided it’s an ad before they read a word, and the post never gets its chance. A native image passes for something a friend or a local page might post, so they give the first line a look. The selling is the words’ job, not the photo’s.
In the full lesson
- Step 1 · Pick native or designed, never both
- Step 2 · Find the scene in your buyer's world
- Step 3 · Write the brief
- Step 4 · Add a call-out band, or don't
- Step 5 · Make 3, then hold them still
This lesson is in The Ultemir Playbook.
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Offer ends November 1st. That leaves you all of Q4 to scale.
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