Goal
Make every lead you've talked to end in a yes, a no or a date, with nothing left in limbo.
Why it matters
Most leads don’t die on the call. They die after it. “Let me think about it.” “Call me next week.” A visit that doesn’t happen. Nobody wrote down what was agreed, so nobody follows it up, and the lead sits in your for months as a maybe. My rule is that every lead ends in a yes, a no or a date. This lesson is how: what to log before you hang up, four short texts, a no-show rule and a clean way to close the file.
In the full lesson
- Step 1 · Before you hang up: a next step and a date
- Step 2 · Four texts, each with one job
- Step 3 · No-shows: the rule comes before the first one
- Step 4 · Close the file cleanly
- Step 5 · After a yes: lock it in
This lesson is in The Ultemir Playbook.
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