Goal
Grade every lead the moment it arrives, so your time goes to real buyers first.
Why it matters
Not every lead deserves the same call at the same speed. If your best buyer and a tire kicker land in the same minute, you want to know which one to call first, before you pick up the phone. A grade does that. It also tells Meta which leads you want more of, so the ads start finding more of them.
In the full lesson
- Step 1 · Pick the grading that fits how you sell
- Step 2 · Write the rules, then let your CRM grade
- Step 3 · Put the grade where it gets used
- Step 4 · Start lenient, then cut what predicts nothing
- Step 5 · Give every lead an ending
This lesson is in The Ultemir Playbook.
Every course in the Playbook. One payment, lifetime access.
Offer ends November 1st. That leaves you all of Q4 to scale.
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