Goal
Find what invites price shoppers into your ad, quiz and call, and replace it with a real price signal and a quality answer.
Why it matters
A price shopper costs you a callback, sometimes a drive, and a quote. Then they go quiet. Often, they were invited in: by a price nobody pays, a “free estimate”, or a quiz option that let them say they were just comparing. And some of the people you’d call price shoppers aren’t. They’re buyers who pictured a lower number, and nobody told them the real one before the call. This lesson finds the invitations and takes them out.
In the full lesson
- Step 1 · Tell a shopper from a comparer
- Step 2 · Set a real price signal
- Step 3 · Take the invitations off your quiz
- Step 4 · When they say they're shopping around
This lesson is in The Ultemir Playbook.
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